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Smartphones have become an intrinsic part of our lives. People use their tablets and smartphones for various applications such as management of appointments, health, shopping, ordering food online, and communication. There are several applications available for personal and business use. Apps have become vital for businesses as customers want to able to preview new products, purchase, and contact businesses at a place and time of their convenience.

Mobile app marketing is the journey where you interact with the user through the life-cycle of the product. It starts when the user first learns about the product until they become loyal and regular users of your app. Before you can start a marketing campaign, you need to have information about target users. Other things that you need to learn about are where you will find your customers and what will you find them. There are over 3 million app users on the Google Play store and 2 million users in the Apple App Store. Many new apps are launched every day. It is difficult to get noticed in this crowded marketplace.

If you want your mobile app to succeed, it is important to have a marketing campaign right from the initial stages. The campaign continues after launch. It is important to keep a pulse on the latest trends in the tech world. One of the first things developers need to decide which platform you want to launch your product. You can develop your product for a cross-platform mobile app or focus on releasing your app on one platform. It is important to write your listing carefully.

One of the marketing strategies you need to decide, the brand strategy you need to follow for your app. To maintain your brand image, you need to keep updating your app regularly. You need to fix all the bugs and incorporate customer feedback.

We can do mobile app marketing through organic and paid channels. The primary objective of your marketing campaign is to get more people to install your product, get more visitors, and more purchases through your app. The stages in the mobile app marketing campaign include:-

 The acquisition Stage is the preliminary step of the user interacting with your app. It involves getting the user to download your app. This is one of the most important phases of your strategy. You can use friends and family as a starting point to use your app. The Google play store and Apple app store offer in-store advertising where you can purchase to increase the number of downloads for your app. You can use Google Adds to promote your app. If you have over one app, you can consider app cross-promotion.

 The activation process may differ with different apps. But it usually involves adding your telephone number and user details in the app. Activation is only the first step. Many users abandon the app after installing it. We can use push notification, in-app messages, and message centers to engage with the users.

 Retention is the process of keeping your user engaged with the app. There are several strategies you can employ to retain your customers. Some strategies you can use are:- discounts and coupons, special content, feature messages, better personalization, and updates on friends and family.

Why app store optimization?

The marketing of your mobile app is essential for your app to succeed. Companies devote 31% of their total development budget on marketing. The revenue earned by the mobile app industry is more than 188.9 million USD.

According to statistics, mobile users spend 90% of their time on different mobile applications. This includes apps such as Facebook, Youtube, Gaming, etc. It is vital you have a well thought of strategy you market your app well to get noticed by the customer. There is a wealth of information available on mobile marketing analytics that can be used in your campaign.

Some key things you should decide before launching your app.

 The name of the app is one of the first things the customer is going to look at. The name must be unique and catch the attention of the user.

 Icons you need to select the icon or logo for your app. Your logo should be able to let your audiences know the purpose of the app

 Choosing the right category to launch your application is critical.

 Decide the stores where you will launch your app.

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